for humans who

make it happen.

Calm focus. Balanced energy. Sustainable performance. Everyday modern resilience you can feel. Noobeing. Make it happen.
"We created noobeing because modern life demands a lot from us. Not just to perform — but to stay calm, focused and steady under pressure. Becoming a ‘noobeing' (nootropic human) is not about extremes, or biohacking culture. It’s about pushing through with small, incremental wins along the way. That’s modern [mental and emotional] resilience you can feel. Because when your mind is supported, you don’t just cope… you make it happen.”
Jason Thom
Founder

make it happen

resilient by nature. function with purpose.

Noobeing’s delicious Nootropic drinks are made with select active natural alternatives that are good for humans like you. This better-for-you alternative helps you be exactly what you were made to be… a human staring life’s challenges in the eye and saying, “Let’s ride!”

Noobeing Original

stay present, grounded and ready to make it happen

Noobeing Focus

for tasks that demand your undivided attention

Noobeing Boost

sustained mental and physical energy to push through

FUEL FOR THE NOOTROPIC HUMAN

the better the ingredients,
the better for humans.

Persimmon

A moderately sweet fruit rich in Vitamins A and C as well as Manganese.

Lemon Verbena

Native to South America offering a refreshingly lemony taste with gentle herbal notes.

Honeybush & Rooibos

Caffeine-free, herbal tea variants endemic to South Africa that are naturally rich in antioxidants.

Ashwagandha

An adaptogen known to reduce stress and anxiety, sharpen focus and improve memory.

Brain Vitamins

Vitamin B-Complex (B3, B5, B6, B7, B9, B12), Vitamin C and Magnesium.

Bacopa Monnieri*

An adaptogen known to boost brain function and lift brain fog. *only in Noobeing Focus

L-Theanine

An amino acid that promotes a relaxed sense of alertness and improves mood.

Guarana*

A multi-dimensional source of caffeine known to boost mental and physical energy. *only in Noobeing Boost